It isn’t too often I get to say this but today I am utterly delighted. With good reason.
Fourayes original Utterly Fruity has been an enormous success story. It enables our customers to use delicious fresh English Bramley apple pieces in bakery applications where, previously, that simply would not have been possible (due to moisture migration and other production challenges).
Fourayes original Utterly Fruity cracked the problem and was responsible for driving the transformation of the hot cross bun sector. Where sultanas had previously been the hot cross bun norm, ‘Utterly Fruity’ and ‘Utterly Fruity with Cinnamon’ created radical new opportunities to include fresh fruit pieces that have led to the myriad hot cross bun options we see today.
Whilst it was brilliant for hot cross buns, muffins and similar applications, Fourayes original Utterly Fruity was less well suited to the snacking sector – snack bars, cookies, yoghurts and the like.
Never ones to shy away from a challenge, our Product Development Team set about changing that. The result, and the reason why today I am utterly delighted, is Fourayes New Utterly Fruity.
Fourayes New Utterly Fruity is a total reformulation of the Utterly Fruity concept designed specifically to enable manufacturers of snack bars, cookies, yoghurts and similar products to introduce juicy, fresh English Bramley apple pieces to their products; adding a real-fruit appeal that is, quite simply, utterly amazing.
So pleased are we with Fourayes New Utterly Fruity that we have launched our first-ever advertising campaign to introduce it to snack manufacturers. Where Utterly Fruity revolutionised the hot cross bun sector, Fourayes New Utterly Fruity is set to do the same for snacks. We call it ‘raising the snack bar’. You’ll call it utterly incredible.
Fourayes New Utterly Fruity: raising the snack bar on Linked In, Twitter, Facebook and with its own YouTube channel and dedicated web page. Now isn’t that utterly marvellous?
MD of Fourayes, Vice Chairman of British Apples & Pears and Fruitician