That means our people are coming to work each day to keep the lines running and to make sure we continue to make great-tasting products for our customers. It makes me proud to know we’re achieving this during the most challenging health crisis I’m sure we’ve all ever seen.
We’re an essential business, and all of our staff are essential workers because every product we make goes into the delicious cakes, desserts, ice cream and other treats that help to make the national ‘lockdown’ that much more bearable.
What would life be like without the smell of an English Bramley apple pie cooking in the oven? Or the mouth-watering taste of Kentish Strawberry jam?
The Coronavirus epidemic is nothing short of awful; but it has meant that parents and their children or teenagers are spending time together again, and neighbours are taking care of each other. Cake mixes have all but sold out in most supermarkets and for many it’s been a time to rediscover those treats that bring much-needed comfort to the family during difficult times.
Covid-19 has been isolating too: I know that there are many people living alone who welcome the treat that can make the day seem brighter.
On the subject of treats, I’m sure it won’t surprise you to hear my own personal favourite is a delicious, piping hot Bramley apple pie; with melt-in-mouth short crust pastry, all covered in creamy custard. Mmm, delicious.
Recently, we’ve been giving some thought to our role during Covid-19; what it is exactly that we offer. Here’s our conclusion: because we love what we do, because we make the most delicious fruit products and because we’ve been doing it since 1953, we believe we’re not just helping to treat Britain, we believe we’re Treating Britain Well.
Treating Britain Well is set to become our motto over the coming weeks. What do you think? Let us know at email@example.com
Managing Director of Fourayes, vice-chairman of English Apples & Pears, Fruitician and Mad Scientist.