As one of our delicious compotes features in their top-selling chilled product, we were invited along to the opening in order that consumers could try the product and meet the people involved in preparing the exceptional food they choose.
We always welcome these types of requests because there are never enough opportunities to talk with the people who, ultimately, can send a vote of confidence, or no confidence, in our work through their buying decisions.
The chilled product in question had been television-advertised and represented one of the retailer’s best-ever-selling desserts.
We fielded a strong team so that we could record consumer comments and reactions. The results just reminded me, once again, how important these events really are.
After several days of successfully trialling the finished dessert, there was one response that really summed up all the others:
Just like every trial there’s a jury and I’m pleased to say that the jury, in this case, was pretty much unanimous in acclaiming the chilled dessert as the best of its type, ever. Nevertheless, it’s great to get that at first hand from the people who give a true vote of confidence by choosing where to spend their own money.
Managing Director of Fourayes, vice-chairman of British Apples & Pears, Fruitician and Mad Scientist.