Phil Acock, MD at Fourayes until 2022
Phil Acock is the third generation member of the Acock family and was the driving force behind innovation, product development and sales at Fourayes until Puratos acquired Fourayes in 2022. With a lifetime of experience in the fruit industry, Phil reflected on industry developments and market trends in his ‘Setting the Agenda’ Blog, below.
Phil continues to be the Vice Chairman of British Apples and Pears, the industry body responsible for the English top fruit industry.
Phil’s Blogs
Fourayes joins the Puratos family
Fourayes has joined the Puratos UK family Puratos UK has bolstered its blossoming portfolio of locally made products following the acquisition of the nation’s number one fruit grower and processor, Fourayes. A fruitful future for the UK’s number one [...]
Enthusiastic Ambassadors – Phil’s April 2022 Blog
It’s great to share our passion for the English Bramley apple. We have just attended an event, for one of our customers, that we always look forward to. The event is called the ‘Farmer’s Market’. [...]
Puratos UK and Fourayes have coupled up
Puratos UK and Fourayes have coupled up to launch a fresh innovation that fills the gap for cleaner label bakery ingredients bursting with real-fruit flavour, including British-grown Bramley apple. Utterly Fruity is a unique [...]
A ‘Major’ Part of Fourayes’ History
It occurred to me the other day that Major Bramley, an illustrated character associated with the Fourayes brand since 1998, may be largely unknown to many of our customers now; especially those customers who have joined us in recent [...]
Re-introducing some old Fourayes friends
For those of you who may not know, Major Bramley has been a part of Fourayes since the 1998, when he first appeared as the lead figure in a marketing campaign. He's been wondering why we've been neglecting him... [...]
Squeaky Chair Syndrome – Phil’s November Blog
Squeaky Chair Syndrome Following two years of Zoom, Teams and other forms of virtual meetings resulting from the effects of the COVID-19 pandemic, I can reveal a startling observation: in almost every meeting, someone has a squeaky chair.... [...]